A professional service firm's brand is not established by glitz, glamour and sexy ads. A law firm's brand is built on the expertise of its employees - its lawyers.

How do you build this brand? The old fashioned way - getting your lawyers in front of your target audience as often as possible. Traditionally that meant writing, speaking and interviews. The Internet is now the 'go to' place for information for your target audience. Professional marketing blogs put the expertise of your firm’s lawyers in front of your target audience 24 hours a day, 7 days a week.

Email newsletters and alerts are increasingly not getting through corporate firewalls and spam filters. When they do, they're viewed as obtrusive - more email in an unwieldy inbox filled with a lot of spam. Blogs stream content via RSS (real simple syndication) and for those users not using RSS, email updates are sent in plain text.

Email newsletters do not include a navigation scheme nor a search feature to access content in separate categories, whether it be in the current newsletter or archived newsletters. Blog content is a click or search away.

PDF's, email newsletters and Web site articles take incredible time and expense - pulling content from lawyers, editing drafts and formatting for publication. These formats are not search engine friendly - the content is not indexed nor optimized for high rankings.

Marketing professionals, lawyers and staff can publish content to blogs. The content is instantly streamed to your target audience. The content is immediately indexed by the search engines for much higher rankings than achieved by Web sites.

PDF's, email newsletters and Web sites require expensive and time consuming formatting and design by people with technical expertise. With LexBlog, you receive a custom professionally designed template. Content is easily published to the template by anyone without any coding or design experience. Once published, the content is streamed to your target audience and indexed for high rankings in the search engines.