In Black and White Legal Marketing Blog: Paula Black
Legal marketing consultant Paula Black is blogging at her law firm marketing strategy blog, In Black and White.
Paula uses In Black and White to share common sense strategies for growing a legal practice.
Blog topics include:
With over 20 years experience in branding and positioning, Paula Black has counseled executives around the globe and worked with law firms ranging from 1 attorney to 1,000 attorneys. Her blog aims to share basic marketing ideas while making them relevant to attorneys' everyday work life. Updated twice weekly, the blog poses one marketing poll question a week, designed to open up conversation about legal marketing practices and give attorneys food for thought about their own marketing actions.
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