Big Law Blogs with LexBlog
The big question facing large law firms is not if your firm should blog. Recent reports show the extent they already are:
- Nearly 45% of Am Law 200 law firms have blogs
- New blogs for the Am Law 200 grew by 43% in 2009
Today's challenge is how to use blogs and social media effectively.
Consider the century-old Am Law 200 firm Fox Rothschild. Its 23 LexBlog-hosted forums support key practices. One firm attorney, Francis Pileggi, developed his Delaware Corporate and Commercial Litigation Blog into a recognized must-read for lawyers and professors interested in an insightful perspective.
Big law bloggers have secured book deals based on their blog posts and increased their media coverage in a fraction of the time and cost of conventional PR paths.
Focused on Lawyers, Founded by Lawyers
More than half of Am Law 200 firm-branded blogs are run by LexBlog. They rely on our foundational knowledge and technological and educational partnership to jump into social media without feeling lost. A pioneering presence since the beginning of law blogs, LexBlog was founded by attorney Kevin O'Keefe, whose own blogging success fueled his practice and inspired the launch of LexBlog.
LexBlog in the Am Law 200 Blogosphere
Easy to Launch and Easy to Use Practice Development Tool
Connects Better than Print
Skadden partner and mass torts litigator J. Russell Jackson penned a regular column in The National Law Journal. But after just a few weeks of blogging, the online responses he received were greater and more substantive than any generated from his print efforts.
Jackson calls his consumer class actions blog "more effective at making real professional contacts for me than a lot of organizations that I've belonged to or meetings I've attended."
A Timely Source of Gravitas
Because Old News Is Not Good News
Initially attracted to blogging as an expedited alternative to client alerts that withered through the firm's vetting procedures, Epstein Becker Green litigator William Ruskin uses his toxic tort blog to lead the conversation in his practice area.
Today, as an experienced blogger, Ruskin likens the experience of blogging to "moderating a professional conference" with huge potential to expand his audience.
Cross-Sell Multiple Practices and Locations
Imagine Many Lawyers, Working Together. Serving and Keeping Clients.
At Reed Smith, partner Joseph Rosenbaum's Legal Bytes, and the other ten blogs LexBlog supports for the firm, encourage internal communication and cross- selling.
Rosenbaum points to blogs "deepening the relationships of trust and confidence" with colleagues and believes that "blogs are a way of communicating and we and our clients are better for it."
Because large firms have a lot to say, and many people who want to say it, LexBlog has a custom array of services for our Am Law 200 and large firm clients. LexBlog supports firms with multiple practices, worldwide locations and international networks, such as Global Employment Law which includes LexBlog postings by Littler Mendelson.
LexBlog's multiple blogs for global firms add brand cohesion and set a welcoming stage where firm colleagues, clients and prospects connect, converse and learn. These type of big law blogs also create new conversations and collaborative opportunities between attorneys and marketing departments.
Brand Protectorate, Safe, Secure and Strategic
Smarts are Great But Looks Count Too
LexBlog's personalized custom design platform, such as for the Socially Aware blog, seamlessly maintains the firm's identity and professionalism and aligns with the main Website.
All of this is accomplished while technically placing your blog outside your firm's Website, a strategy that makes blogs easier to find in search engines.
A considerable concern in blogging and social media is the potential for a blog comment to create a liability for the firm or individual attorney. Our background as attorneys and LexBlog's foundational knowledge in social media allow us to address "safe practices" issues effectively, even before you start blogging. LexBlog provides start-up training and ongoing education that help you develop workable social media policies and prevent potential online breaches in your firm's policies and security.