Be Strategic. Spend Less. Get More.
Motivate attorneys. Attract new clients. Cross sell the firm. Be recognized by top-tier media. And uphold the brand and identity of the firm.
Yes. LexBlogs do all that. Without swallowing your marketing budget.
Strategic Marketing Partner
When we join forces with law firm marketing and IT departments, we know we won't look good unless you look good. So LexBlog covers all the bases. And then some.
Complete Customer Support. From Pitch to Launch and Beyond.
A Security Blanket That's More than CYA
LexBlog's blanket coverage puts the Snuggie to shame. We've appeared before firms' business development committees supporting marketing directors' pitches. We work individually with attorneys to guarantee they're comfortable with blogging technology and content development. From coordinating seamlessly with IT departments, to helping you define a social media policy that makes sense for your firm, LexBlog is there, A-Z.
LexBlog's support to clients covers:
Strategy - LexBlog authors receive ongoing and individualized social media guidance from the Lexblog team. Intenet passionate, whip smart and highly trained, our staff consultants partner with you to define and refine your strategy for practice development success.
Design and Development - Complete project management for custom design and development of your firm's blog that easily integrates with the firm's Website and collateral.
Education and Training - All-inclusive author and educational services include start-up training, advanced webinars and tutorials. Ongoing staff monitoring of blogs helps you maintain the quality and effectiveness of your blogs.
Turnkey Technology - LexBlog provides license to use platforms and customized modules, 24-hour tech support and tech upgrades to the platform, SEO, hosting and redundant back-up.
Get Smarter with LexBlog Education and Training
Who Said If You're Comfortable You're Not Learning?
In emerging areas like social media, nobody knows everything. But as blogging industry pioneers, we make it our business to teach what we do know.
From author and editorial services, webinars, individual tutorials and guidance, to our daily Best in Law Blog updates published on our network, LexBlog continually shares best practices with you and your attorneys to demystify and humanize the social media technology.
Justify and Verify
Marketing departments are always asked about the return on investment expenditures. LexBlog keeps moving the ROI on blogs conversation forward, providing all the custom analytical tools and interpretive guidance needed to show the ROI on your firm's blogs.
As part of the marketing ROI discussion, we cover all the issues:
Utlimately, blogging is a form of word-of-mouth networking. This reputation-based networking has been at the heart of effective law firm marketing for over 100 years.
And still, the value of word-of-mouth is impossible to measure or purchase. It can only be earned. Blogging doesn't replace in-person networking. But it is an online extension of offline networking and marketing.
Blogs are a long-lived tool and investment that dramatically extends the reach of your expenditure and complements traditional advertising and in-person efforts.
Be Found. SEO and Optimization.
Search Engines We Have a Winner
A quality blog improves search engine rankings for individual attorneys and their firms. Why do LexBlog members so often rank so highly? Our internet-passionate team monitors search engine rankings and optimization, at every stage of implementation, so you don't have to.
Be Recognized. Maximize Exposure.
The Best PR is the Kind You Don't Buy
The point of blogging is to be seen and heard by an influential audience - colleagues, the media, clients and prospects. As one of the first and largest legal blogging communities today, LexBlog is a key source for leading journalists and legal practitioners worldwide.
To help expand the reach of your blogs, we provide a constant stream of attention focused on LexBlog authors. LexBlog spotlights, interviews and posts daily roundups across our heavily-visited LexBlog Network, LexMonitor and LexTweet. We keep you in-the-loop and top-of-mind with aggregated and syndicated information feeds - all the key components for expanding your firm's word-of-mouth reputation and growing targeted, productive relationships.
Extend Firm Identity. Strengthen the Culture.
Perception Becomes Reality
Blogs can deliver results in two markets - external and internal - simultaneously.
Social media invites the world in to see your attorneys and firm, functioning as a reputation enhancer and networking tool. Internally, blogs can build relationships between lawyers across practices and multiple offices. They're also creating new conversations and collaborative opportunities between attorneys and marketing departments.