Your Knowledge. Our Support. A Worldwide Audience.
We're big fans of the power of one. LexBlog started small, in a garage in 2003. Today, LexBlog is viewed as a foundational leader in the legal blogosphere.
When solo and small firm attorneys partner with LexBlog, you gain the reach and resources of a social media pioneer who knows firsthand what a single determined lawyer can accomplish. On a solo-friendly budget.
LexBlog and Solo and Small Firm Lawyers
The blogosphere and social media are welcoming to solos and small firms. It's a democratic venue with a level playing field. Success depends less on budget and more on motivation and commitment. A sense of humor helps too.
Here's how individual, solo and small firm lawyers in the LexBlog Network are starting conversations, attracting the press and building a reputation:
Maximize Your Exposure and Media Profile
Because the Best PR Doesn't Look Like PR
While national media attention isn't usually what attorneys in Iowa regularly expect, our LexBlog authors there receive it. From the Wall Street Journal to CNN, the press monitors LexBlog's expansive network for quotable experts.
LexBlog posts gain extra muscle via our syndicated and aggregated news feeds, LexTweet and special features spotlighting LexBlog authors.
Traditional media relations campaigns led by public relations pros are a great way to build a public profile. They're also expensive and based on pushing and proving your value to reporters.
Blogs flip the equation - LexBlog authors have been contacted by The New York Times, CNN, Wall Street Journal, Forbes and hundreds of local and national publications. Reporters reach out to them because their blog posts demonstrate an engaging level of expertise.
One LexBlog member, Hunter Biederman was asked by a local newspaper to parlay his FRISCO DWI blog posts into a syndicated column across several area papers. The cost to him: $0.
That's considerably less expensive than advertising rate card. And there's these added bonus features: the publications' readers are his exact target audience, and his editorial columns are a more credible endorsement than paid advertisements.
Own Your Niche Practice
It Might Be A Small Patch. But Make It Your Patch.
Blogs are ideal for focused practice areas - snowmobile injuries in Maine, cruise ship law in Miami, franchise law in New York. Name an area of law - we've got the blog, or can make it for you. These niche practice blogs are a business generator solos increasingly count on.
"My blog has 10 times the traffic of my website, CruiseLaw.com, which I started over 10 years ago," according to attorney Jim Walker. "The Internet now requires an interactive exchange. So I am trying to use my blog to provide the most current and relevant information in my specialized field of law."
Engage Clients. Gain Value. With Technology as Simple as Email.
High Tech Service. No Tech Hassles.
We understand that the shoulders of solo and small firm lawyers carry heavy responsibilities. Technology worries won't be one of them with LexBlog.
Our author services are what you'd expect from an industry pioneer - available 24/7, customized and designed to keep you ahead of changing technology. Even better is the value we deliver. One small-firm subscription fee provides you with the same support, education and training that Am Law 200 firms have relied upon for years.
Build Your Reputation. Open Doors.
Word-of-Mouth at Warp Speed
When litigator Philip Thomas launched his solo ongoing career, he thought the Mississippi legal community would be a prime referral source. He began the Mississippi Litigation Review blog to speak with them. The strategy worked.
Today, Jackson-based Thomas confidently says If someone is interested in what is going on in civil litigation in Mississippi, they are going to find their way to my blog.
His ongoing postings on state litigation caught the attention of a Forbes reporter who used his blog to initiate national coverage of one particular lawsuit for the business glossy.
Blogs are also establishing reputations and attracting clients in nontraditional legal-related firms, such as for nonprofits and legal advocacy groups.
The Technola blog shares resources and information about the effective use of technology in the nonprofit legal sector. Its authors say We've found that blogging opens the door to opportunities and relationships in ways that few other tools, technology based or otherwise, can...it also cements existing relationships and builds credibility and trust, which are now more important than ever.