With many things in life and business, if it comes to the point that you’re trying to force something to happen, the less likely it is that your effort is going to reach its desired outcome. Such is the case with starting a law blog. If your first focus in legal blogging is marketing, then guess what it’s not going to be good at. Yep, marketing. And if you don’t focus on the marketing aspect and hone in instead on creating a great publication, you know what it’ll actually be good for? Marketing. Joining LXBN TV to explain—as part of our pre-event coverage of Avvo’s Lawyernomics 2013 conference—is Lawyerist Editor in Chief Sam Glover

 

Lawyernomics 2013 is April 26th and 27th. There’s still time to register, and you can save $100 off the $499 registration price by entering promo code LEXBLOG.