Data plays a role in everything. And as we as a society collect more and more data, the ability to parse through it effectively and draw conclusions can lead to greatly improved efficiency. But usually we think this only pertains to straightforward and easily-quantifiable things and not, say, interpersonal negotiations. But as our guest on LXBN TV explains, you can use analytics to vastly improve negotiations.

That guest, as part of our coverage of LegalTech New York 2014 is Don Philbin, President of Picture It Settled. His product is described as “moneyball for negotiations.” Though this is one of our longer interviews, it’s fascinating to hear what that means.