For lawyers, getting work has always been so closely tied to one’s reputation. Lawyers, for a long time, have done everything they can to create a sense of authority around their practice area—and now, they have more tools than ever to use in doing this. Jabez LeBret, co-author of Online Law Practice Strategies, joins us at the 2014 Legal Marketing Association Annual Conference to discuss what he’s seeing on this front.
For Lawyers, Creating Authority is More Important than Ever
