Trust me, I know: law firms love to measure their website statistics. Traffic is big, because if people are visiting the site, then they’ll call—right? Well, it isn’t really that clear. And that’s why there are better tools available than Google Analytics for measuring the success of a law firm website.

In speaking with LXBN TV in advance of the 2014 Legal Marketing Technology Conference West, Robert Algeri of Great Jakes Marketing explains why Google Analytics isn’t the be-all and end-all for law firms.

The 2014 Legal Marketing Technology West is October 15th and 16th in San Francisco. You can register here. Visit LXBN TV’s dedicated section on the event for more video interviews.