“Why does RadioShack ask for your phone number when you buy batteries?” is a question that was once asked by Kramer in Seinfeld. Now, we have the answer—that data is pretty valuable, as evidenced by the bankrupt company’s efforts to sell it off in an attempt to pay down its debt. 

Joining LXBN TV to explain RadioShack’s plans to sell its old customer data and comment on the pushback they’ve received is attorney Jeanne Sheahan. She’s with Davis Wright Tremaine and author on the firm’s Privacy & Security Law Blog.