LMA ’16 – Building the Law Firm of the Future with Marketing at the Helm

In many businesses markting is driving the force behind strategy, innovation, pricing, and structure. But that’s not always the case in legal. 

So how can legal marketers get ready for the future? That’s what David Brady, Justin L. Portaz, Kim Perret, and Wendy Taylor discussed at this afternoon’s LMA 2016 Conference. Here’s what the crowd thought: