LMA ’16 – Experience Management: The Ultimate Intersection of Law, Marketing and Technology

There are few things that are more strategic — and paralyzing — than managing experience in law firms.

It is, after all, where cash lives in your firm. But Deborah McMurray of Content Pilot and Kate Cain of Sidley Austin took the LMA stage to try to tackle this tricky beast. Here’s what resonated with the crowd.