Access to the most current and reliable information is a prerequisite to sound decision-making and innovative thinking.
Yet too many knowledge workers are tasked with finding information on their own, on the open internet, and increasingly that includes workers who often are not experienced or trained in doing information research and content discovery.
We all know that content uncovered by popular search engines like Google or Bing is often neither the most current, nor reliable. The “surface web” that search engines have indexed is quite literally the tip of the information iceberg. And internet searches have other downsides:
- Sifting through pages of search results that are not quite relevant is inefficient, time-consuming and disheartening.
- It’s the same information available to everyone, so there’s no real advantage.