Editor’s note: Following is a transcription of a Facebook Live interview conducted on March 9, 2018, at ABA Techshow by Kevin O’Keefe, CEO of LexBlog, with Bob Ambrogi, LexBlog’s publisher and editor-in-chief. View the interview here.
Kevin O’Keefe: I’m here with my friend and our Editor-in-Chief and publisher Bob Ambrogi, and within the last month or so LexBlog, has changed its initiatives to really be more of a publisher, even though we have a very strong technology team, and a strong technology publishing platform. So today what we’re doing is really kicking off an initiative called Join LexBlog. Why don’t you explain the premise, and the idea of building this army of citizen publishers, open to more than just customers of LexBlog.
Bob Ambrogi: Yeah, one way we’ve phrased it is mobilizing an army of citizen journalists within the legal field, but we’re really trying to build out, not to be too pretentious about it, the world’s largest network of legal bloggers. News and commentary from all areas of law, all areas of the world, pretty much all based on blog content and not just people who are customers blogging on the LexBlog platform. Wherever you’re blogging, let us know, we want you to be part of this. If you’re not blogging yet, let us know and we want to make you part of this
Kevin O’Keefe: And it’s free. So anybody that is publishing a blog, all they’ve got to do is go to LexBlog.com/join and they will come to a page where they can submit the RSS feed, their name, etc. We’ll take a quick look at it and it goes right into the LexBlog feed, and what that will do is to bring their posts right into the atmosphere, where they’ll not only be attributed to a particular section and channel of LexBlog but, if they’re good posts, they’re gonna appear on the front page of LexBlog. It’s our way to shine a light on these independent citizen journalists. We’re not into taking their independent exposure on the internet. We want them to have a strong independent exposure with their own publication, their blog. We want to shine a light on them so others can begin to follow them.
Bob Ambrogi: It’s also a way of really trying to revitalize journalism in the legal profession. Even here at TechShow I’ve had a couple of people come up to me and say, they’re so excited about what we’re doing, because they’re so sorry about the state of journalism, about the state of reporting. There are so few people doing it and here we are at this legal tech show, and there’s so few people writing about this, and we want to revitalize that, change that, make journalism, something real in the legal profession again.
Kevin O’Keefe: And as bloggers it provides them an opportunity to not only showcase the things that they’re passionate about, but to make a name for themselves and build relationships, while at the same time they’re contributing to this idea of citizen journalism. It is not an idea, it’s a reality. So look for the hashtag during the day, #JoinLexBlog, and if anyone has any questions they can get ahold of Bob or me.