Thankfulness is a decision. Like many decisions we make, it has a ripple effect.

It is borne of a perspective that transcends experience, and resists seeing life through any single lens.

Thankfulness has no agenda. It is comfortable in any room…at ease in any position or station…predisposed to give, with no expectation.

Thankfully, it is not confined to a day. Or a season. It cannot be measured, and it does not keep score.

It is a gift. And to give thanks is a choice.

A thankful perspective is inclined to reject views rooted in fear.

Thankfulness makes our hearts bigger. It opens our eyes wider and fine-tunes the way everything is seen.

It inspires the highest order of creativity and innovation.

People driven by a thankful spirit are inconspicuous. They speak softly; yet, what they say resonates. They change every room they enter.

We are all a little better when we are consciously thankful. This is why our world is a happier place when we pause for a season of thanksgiving.


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Eric Fletcher

With more than twenty-five years of experience, spanning broadcasting, advertising, marketing and professional services business development, Eric Fletcher is a seasoned connector — of ideas, people and strategic growth-oriented solutions. For the past fifteen years he has managed and directed teams focused on targeted business development and client service in the legal industry. Today he heads the marketing and business development efforts for Liskow & Lewis, and resides in New Orleans. Opinions expressed in Marketing Bran Fodder are his own.