Seattle, Wash.– May 2, 2019–LexBlog, the world’s largest legal blogging and commentary network, today launched its syndication portals, a turnkey publishing product that gives organizations the ability to aggregate content from many blogs and sites into one online publication. Any legal organization or association can become the publishing epicenter of its professional network, aggregating, highlighting, and sharing members’ content through LexBlog’s syndication portal platform.
Today, the Illinois State Bar Association unveiled the first site to formally launch using a LexBlog syndication portal. The new Illinois Lawyer Now is a membership hub that hosts original ISBA content as well as content from members’ blogs throughout the state.
With a strong mission to support Illinois lawyers in their practice of law, ISBA seeks to provide the best services to highlight publishing excellence among their members. Illinois Lawyer Now will be ISBA’s preeminent site for recent Illinois-specific legal content.
A syndication portal is a unique and valuable way for an organization to highlight its members, their sites, and their work – all while allowing the organization to maintain overall control of curation and publishing. Similar to LexBlog.com, which aggregates content from over 22,000 members, the syndication portal attributes content to the original author, organization, and site, so author ownership and links are maintained.
A syndication portal allows any organization to strengthen its membership community by creating a hub of news and conversation. Organizations that could benefit from a portal include:
- Bar associations
- Law schools
- Large law firms
- Special interest groups
“We find that a syndication portal is a win-win for our members and their readers,” says ISBA President, James F. McCluskey. “Illinois Lawyer Now gives our blogging members an opportunity to grow their audience, and at the same time, it gives readers access a variety of knowledge from Illinois lawyers all in one place.
LexBlog’s product team provides all setup, training, and support, allowing the organization and its members to focus on publishing, rather than technology.
“There’s no other syndication platform out there that is so simple to get started or as easy to work with as ours,” says Robert Ambrogi, LexBlog Editor-in-Chief and Publisher. “This is a sophisticated, professional, and accessible level of syndication technology that you just can’t find anywhere else.”
The portal includes:
- Featured articles curated by your organization.
- Feeds of all articles from member blogs.
- Automated newsletters sent at specified date, time, and frequency.
- Profiles of each blogger, including the blogs to which they contribute and their recent posts.
- Profiles of each blogger’s law firm or organization, including all the blogs they support, all their blog authors, and the recent posts from all their blogs.
- An advertising-ready design for organizations wishing to monetize their portal.
Content published through syndication portals may receive additional exposure through publication to the Fastcase legal research service.
“LexBlog’s syndication portals are important, not just from the standpoint of technology, but because they aim to bring focus back to the individual blogger,” says LexBlog CEO, Kevin O’Keefe. “The blogger retains ownership of their content with a greater ability to grow relationships and build social influence in their network through blogging.”
To learn more about syndication portals, visit LexBlog’s product site page and FAQ.
Founded in 2004 to empower lawyers to increase their visibility and accelerate their business relationships through blogging, LexBlog today is the world’s largest legal blogging community that brings together many of the best legal minds on the web. With a platform empowering 22,000 bloggers to share their insights and commentary, LexBlog aids the democratization of legal journalism and the rise of citizen reporting around the globe. Learn more about LexBlog’s publishing products and global news and commentary network.
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Marketing and Communications Lead