We’ve written about law firms either partnering with, acquiring, or launching their own alternative legal service provider subsidiary several times in the past few years:

And just this week, Greenberg Traurig announced the launch of Recurve, its new subsidiary that will offer alternative legal service provider services to its clients. According to Greenberg Traurig,:

Recurve’s core focus areas are intended to include innovations in technology solutions, artificial intelligence, project management, alternative staffing, novel space innovations and other developing aides for lawyers and clients which do not involve the actual practice of law. 

We at Nimble applaud Greenberg Traurig’s vision and entry into the new law marketplace. We also thank them for mentioning us in their press release:

“We are pleased to establish this unique and nimble business, initially as a wholly-owned subsidiary of Greenberg Traurig. 

What Greenberg Traurig and some other law firms are doing falls right in line with the structural changes that have hit the legal industry and the service offering changes that law firms are making that we highlighted in our March 2019 post entitled “5 Forms of Legal Innovation”.