Brandi Hobbs, Client Service and Strategy Director, Poyner Spruill LLP

I extend my sincere congratulations to Brandi Hobbs, Director of Client Service & Strategy at Poyner Spruill, who in early June was named Sales & Service Executive of the Year in the small firm category by the Legal Sales and Service Organization (LSSO). The LSSO’s Sales & Service Awards “salute the efforts and results from individuals/teams who have helped their firm drive revenue.” Specifically, the Executive of the Year Award recognizes “a leader who played a crucial role in retaining clients and/or growing firm revenues in [the previous year].”

The award citation reads as follows: “Poyner Spruill is a 93-attorney firm based in North Carolina, and Hobbs spearheaded a program to set strategic marketing and business development choices by focusing on ‘Clients as Advocates.’  Throughout the year, Hobbs developed new approaches to training and increasing efficiency in the firm, with a focus on client service and learning client’s businesses to deepen relationships.” LSSO expands on Hobbs’s contribution to the firm in its award-winner profiles

Knowing Brandi, this accolade comes as no surprise. She has an extraordinary and unique education that enables her to see the future of the profession as well as understand where it is now. I know that her firm appreciates her very much, and it is easy to understand why.

My advice to Brandi? Get used to receiving awards. I doubt this will be the last.

As always, I welcome your thoughts on any matter relating to the law, either in the comments section below, or directly via email.