I just re-read The One Thing, the book that asks you to ask yourself, for each area of your life, this “Focusing Question”:
“What’s the ONE thing I can do, such that by doing it, everything else will be easier or unnecessary.”
The book, and the movement it has created, makes the case for drilling down through all of the possible things you could do, to find the one to do first.
I just asked myself that question about a new project I’m starting. It’s big and important and a bit intimidating and I don’t know where to begin.
In asking myself The Focusing Question, the answer I gave myself was this: research. It’s the one thing I can do that will make everything else easier or unnecessary.
I’ll see my options, identify available resources, and get lot’s of ideas, all of which will help me gain perspective.
And that’s what I’m doing.
Reading, studying, learning, and making notes. When I’ve done that for a while, I will ask the focusing question again and see what to do next.
This is a much better approach than what I might otherwise have done: start anywhere and see what happens. As long as I don’t spend too much time learning and not enough time doing, I should be in good shape.
As you know, learning never stops for a professional. We continually invest in our business and ourselves. I buy a lot of books and courses and read every day because I’m all I’ve got and I want to be the best I can be. I’m sure you do, too.
If you want to be the best you can be in terms of marketing your practice, you owe it to yourself to check out my course, The Quantum Leap Marketing System which I’ve just re-released.
For taking your practice to the next level, it could be your “one thing”.