There are countless ways to advertise a personal injury law firm. Radio, Google Ads, billboards, SEO, and many other forms of marketing promise to deliver leads.

Advertising your law firm doesn’t have to be expensive, and not every method has the same return on investment. In fact, a combination of marketing efforts will be most effective in attracting more clients to your personal injury firm. Try combining these tips to get the most out of your marketing budget.

Get Involved With Your Community

Getting involved with your community can connect you not only with potential clients, but also with potential referral sources.

Join an Association

Every state has their own bar association, and many have local, practice area-specific associations as well. Personal injury lawyers are well-represented in trial lawyers associations, associations for justice, and consumer attorneys associations. While the other attorneys in these groups may be your competition, they can also be valuable sources of referrals for your firm.

You can also consider joining community organizations for causes such as education, sports, or health. These can be a valuable form of outreach, and are a way of giving back.


That brings us to volunteering. Volunteering is more than an act of kindness – it can introduce you to other influential community members as well as potential clients. If you make a good impression, they’ll be more likely to recommend your firm to people they know. 

Doing good is also a great opportunity to build your online presence. Share your involvement on your website and social media platforms. People love to work with businesses that are making a difference in their community.

Improve Your Online Presence

Your online presence serves the dual purpose of promoting your firm and maintaining your professional reputation. What potential clients see online can make or break their impression of you.

Mobile-Friendly Website

Modern personal injury firms need a website. Without one, you miss out not only on attracting prospective clients who search online for an attorney, but also those who vet attorneys based on their websites.

However, it’s no longer enough just to have a website. With over 50 percent of searches being made through mobile devices, your law firm’s site must be mobile-friendly, too. Use Google’s mobile-friendly checker to see how mobile-friendly your site is. You should also look at your site on your own mobile devices to make sure it looks the way you want. 

Social Media

Platforms like LinkedIn, Twitter, and Facebook are great ways for your law firm to experiment with content marketing. Not only do many potential clients evaluate your social media presence during their search, many can also come across your firm via these platforms through organic search or paid ads.

Online Reviews

Whether it’s choosing a restaurant, a computer, or an attorney, today’s consumers depend on customer reviews to help them make decisions. This is especially true for personal injury law firms. Ensure you are keeping up with your online reputation by checking review sites like Yelp or Google reviews and responding appropriately.

Not all marketing results in equal return on investment

Streamline Your Intake Process

The information your law firm collects from a prospective client during an intake call or initial meeting can help or haunt you for the duration of their case. It’s also an important first impression for the client, and can set the tone for the rest of their time with you.

Capture the Right Information

Capturing the right information at the beginning of a case is critical to a successful outcome. At minimum, you should learn the following about a potential client during intake:

  • Client Name
  • Estimated Date of Loss
  • Client Contact Phone Number and/or Date of Loss

These are absolutely critical pieces of information. It goes without saying, you need a client’s contact information and a date of loss to assess the pending statute of limitations.

In addition to these important items, there are other questions you should ask during your early communications with a client. Here are our tips for streamlining client intake.

Make Signing With Your Firm Easy

The easier your firm’s intake process, the more clients will sign with your firm. One of the ways to streamline the process for clients is by offering an e-signature option. Sending contracts electronically allows clients to sign documents directly from their phone, without the need to print out and fax or mail a contract to your office.

Whichever methods your firm chooses to attract more clients, you should be tracking the results. Legal case management software like CASEpeer can help track leads and referral sources, so you know which marketing campaigns are working best. This data will be invaluable when choosing where to invest next.

CASEpeer is the highly rated case management software designed for personal injury law firms. From intake to settlement, our robust features help law firms become more proactive and powerful. For more practice management tips, visit our blog.