Today Bloomberg BNA dropped the venerable BNA as in Bureau of National Affairs from the company name. The new name is Bloomberg Industry Group which gives us a wonderful new acronym in Legal Publishing: BIG.
According to the press release reprinted below — the new name better reflects the diverse range of businesses, professionals and markets which it serves. Flagship product lines will continue to branded as Bloomberg Law Bloomberg Tax & Accounting, Bloomberg Government, and Bloomberg Environment.
They also have a launch video at this link.
Over the past year I wrote several posts documenting the changes at Bloomberg Law and Bloomberg BNA including an interview with Bloomberg Law President Joe Breda, Bloomberg undertook a major realignment of the legacy BNA products which included both specialty newsletters and digital practice centers. Many newsletters disappeared or were rebranded. The practice centers were moved onto the Bloomberg Law platform and the company recommitted to the simplified pricing which was a foundational differentiator in its competition with Lexis and Westlaw.
Here is the press release:
ARLINGTON, Va., Sept. 3, 2019 /PRNewswire/ — Bloomberg BNA today announced that its new name is Bloomberg Industry Group. The new name better reflects the diverse range of businesses and professionals the company serves and the wide range of markets where it operates. The company will continue to go to market using its flagship platforms—Bloomberg Law, Bloomberg Tax & Accounting, Bloomberg Government, and Bloomberg Environment—all of which provide an unparalleled mix of news, data, and analysis.
“Since our company was acquired by Bloomberg in 2011, we’ve developed a broad portfolio of products and solutions while serving a changing marketplace,” said Josh Eastright, CEO of Bloomberg Industry Group. “At the same time, we’ve transformed from a periodical publisher to a product- and technology-focused company. Our new name more accurately reflects who we are today—a company that empowers industry professionals with critical information to take decisive action and make the most of every opportunity.”
The name change is effective immediately. There will be no changes to product access or support. To keep up to date with the latest news from Bloomberg Industry Group, follow the company on LinkedIn at https://www.linkedin.com/company/bloomberg-industry-group, on Twitter at https://twitter.com/bbgindustry, and on Instagram at https://www.instagram.com/bloombergindustry/.