My wife and I went to a specialty market the other day to pick up something she needed for dinner. We passed a table with a bowl of tortilla chips and samples of six or seven different types of dips.
I tasted several dips and they were amazing. We bought two, along with a big bag of chips.
Which prompts me to prompt you to give your prospective clients more than one choice. Because if the only choice you give them is to hire you or not, sometimes you won’t like what they choose.
Give them different options, at different price points, and you’ll get more people saying yes. Once they are a client, you can talk to them about your other services.
Because it’s easier to get an existing client to hire you again than to get a prospect to hire you the first time.
If you don’t have this ability now, consider breaking up a bigger service into smaller services. Offer an entry-level service or package, or a menu of smaller services they can buy.
If that’s not possible, give prospective clients other ways to “sample” your deliciousness.
A free consultation. Free information. A presentation with questions and answers.
Meet them for coffee. Invite them for golf. Introduce yourself to them at a party or networking event.
Give more people a taste of what you offer and more people will walk out of your office with a big bag of chips.
A newsletter is a great way to give people a sample of what you do