I’m talking about your list, of course. Having a big one is important to many people but, like other things in life, it’s not how big it is, it’s what you do with it.
If you have a small email list but you get a lot of new clients each month from it, you’re a stud. If you’ve got a huge list but nobody signs up, well, don’t go bragging about the size of your list.
Okay, I’ve milked that analogy enough. Oops, maybe not.
Anyway, it’s a valid point. It’s not the size of your list that’s paramount, it’s how responsive it is.
You want your subscribers to read what you write, not ignore your emails because you give them too much to read or your message isn’t relevant to them.
You want a list that looks forward to hearing from you because your emails are interesting or fun to read and never boring.
You want a list that engages with you, by replying to your questions and responding to your offers.
You want a list of people who like and trust you so that when they need you (or know someone who does), they don’t hesitate to contact you or refer you.
So yeah, grow your list. But don’t obsess over size and don’t worry about having a small one.
If you want to know how to build a responsive list and get more clients with email without spending a lot of time or money, that’s what my email marketing course is all about.