If you want to earn more than other lawyers in your field and do it more consistently and with less effort, I have some advice for you:
Target people with money.
Not the low end of the market. Not the price shoppers. Not merely people with problems you can fix but people with problems you can fix who have the money to pay for the solutions you offer.
Hold on. In order to land this type of client, you need to persuade them that you can give them what they want.
What do they want?
They want an expert. A lawyer who specializes in problems like theirs and clients like them.
They’re willing to pay more for that lawyer because they believe a specialist has a higher degree of knowledge and experience and, more than anything else, they want a lawyer they can count on to get the job done.
They want to know that if they hire you, you will take care of the problem, without unnecessary delays or complications.
They’ve buying peace of mind, and they’re willing to pay top dollar for it.
There are many ways to convince these clients you can do the job, but the simplest way is to get referred to them.
The referring party, client or professional, essentially vouches for your expertise and reliability.
You don’t have to persuade the client you can do the job, the referring party does it for you, in great part simply because they are referring you.
So, if I were in your shoes, I’d do what I could to make referrals the core of my marketing.
And, in order to get referrals to clients with money, I’d make sure I got some clients with money and made friends with professionals who represent clients with money, so they can refer their friends and clients to me.
Because you get referrals to clients with money by targeting clients with money.
This will help you get more referrals