A few years ago, I remember a woman I know posting on Twitter that her daughter had said “this is the best day of my life. We went to the park, we’re going to mcdonalds, I found a penny. The best day of my life.”

She was 5 at the time, but she had already been through a lot, dealing with a very scary brain tumor that year.  And that, plus a few big things going on in my own life and friends’ lives, have me thinking – the best days of my life really have been about the little things.

Sure, graduating from college was exciting, buying my first house was exciting (well, more nerve-wracking and expensive than exciting), but were they the “best” days of my life?

Nah.

Those have been about the little things – the first time each of my nieces said my name for the first time (or any time they say it, frankly).  Every time one of my dogs comes racing over to see me like I’m his favorite person in the world (I am). Slipping my hand into the hand of the person I love for the first time. Crossing the line of my first marathon (okay, that was kind of a big one). Really focusing to help a friend going through a tough time, and knowing that being there makes a difference. Laughing until I cry with women who really get me. Those are some of my best days.

What does this have to do with relationship development in the law?

It’s all about the little things.  

It’s about remembering it’s your client’s birthday and sending them a quick note of good wishes.  It’s about seeing something in the news that will affect your client’s business in the future and dropping them an email or a phone call to let them know.  It’s about calling back promptly, even when you have no news to report, just so you can check in and let them know you’re thinking about their issue.  It’s about offering to help a colleague or client without getting anything out of it. It’s about sending a note of congratulations when you see they’ve been promoted or changed jobs, because you genuinely wish them well. It’s about showing up, and being present.

These little things all add up to the big stuff – clients who are loyal because they know you’re there for them.  Colleagues who look to help you out, because you’re always helping them out.

Plus, doing something for someone else will make YOU feel good – everyone wins.

What little things can you do today to make it your best day?

Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.