Why read this article? This short article looks at simple strategies your law firm should be using to engage with your clients during COVID-19, in order to retain and support key clients during this challenging time.

It’s information overload for clients and their legal teams at the moment, who are inundated with guidance from external counsel on how to manage their business amid the COVID-19 pandemic. Law firms are reaching global in-house teams in a range of formats. From newsletters to real-time bulletins to webinars, there is a lot of information out there for clients to consume. ,Global law firms that are interested in supporting clients and staying in contact with their clients about evolving business challenges, need to figure out new and innovative ways to serve and engage with clients throughout this crisis.

  • Tailored Content
    – due to the
    ,unprecedented nature of COVID-19 clients and their legal teams require, now more than ever, quick and easy-to-navigate guidance that is
  • Back to basics –
    this might sound simple, but it has never been more important to connect with your clients. The majority of your clients are working from home and are
    ,looking for reassurance, there are a lot of personal challenges clients are going through whether that be childcare or job security concerns. Check in on how they feel. Clients will remember the phone call (please don’t hide behind email).Today looks nothing like yesterday to your clients. Every matter and everything your client was planning on tackling this year got side-lined, contact your client to arrange a virtual meeting to discuss their new priorities and how your firm can support them.
  • Virtual Working Sessions

    , one way to bring value to a client is to arrange a virtual working session with their in-house team, this can be in the format where the client submits several questions, and your firm will share the answer to these during a virtual meeting, and work through with the client to implement. This is a better alternative than expecting your clients to search through endless amounts of general information. Another alternative is to host client sessions, where your firm shares what trends you are seeing across a certain client’s sector with them, given that your business works with others in the sector via your

Taking action

Draw up a list of your firm’s Top 50 key clients by fees in the last twelve months, and check if these clients have received the above engagement from your firm since the outbreak of the coronavirus, if not you should make it your number one priority to be contacting them over the next week.