It has been a busy time for the California Consumer Privacy Act (CCPA)—enforcement begins July 1st, final implementing regulations have been submitted for approval, and qualifying signatures for a wide-ranging “CCPA v2.0” ballot initiative are in the process of being counted.
Yet the effect of the CCPA on digital advertising, mobile applications and websites remains a complex area prone to confusion. If you are unclear about how CCPA impacts your organization’s advertising activities and the steps you must take to align with the CCPA, you are in good company.
In this interactive virtual workshop, in-house and GT specialists will answer your most pressing CCPA questions and will explore the areas essential to understanding the above, including:
- The digital advertising ecosystem — tracking technologies, identifiers, and how interest-based advertising works;
- What constitutes selling in the ad tech context, how to make this determination, and options to consider when you identify a “sale”; and
- What happens after July 1 — CCPA enforcement, status of the final CCPA regulations, CCPA v2.0 in relation to advertising, and current trends in ad tech.
Tuesday, June 30, 2020
1:00 p.m. – 2:00 p.m. PT
Of Counsel, Greenberg Traurig
Director Privacy Product & Policy Counsel at NextRoll
Shareholder, Greenberg Traurig (Moderator)
If you cannot attend the webinar, but are interested in watching the recording, please register and we will circulate instructions to watch the on-demand recording after the live event.
Pending 1.0 General CLE credit