I value traffic from social media more than that coming from Google. Those coming to my blog from social media are doing so because my content was shared by someone they trust.

With that in mind, here are a few dos and don’ts.

Dos

  • Ask questions
  • Share other blog posts and news stories, ones that aren’t your own
  • Use it to learn and meet others

Instead of telling your Twitter audience that you’ve published a new post, ask them their opinion on the core topic you covered in a blog post. Asking a question engages your Twitter followers and solicits their experience.

Listening is more important than producing content when it comes to networking online.

Don’ts

  • Talk about yourself
  • Look at social media primarily as a place to promote your blog
  • Only use automated sharing

The key for lawyers though is using social media the right way. Otherwise you’re just going to alienate people on social media. 

How many accounts?

I suggest having the same Twitter account for personal and professional matters. Primarily, because I have a hard enough time keeping tracking of one person and keeping them organized.

Social media works when you are willing to be social—personally. Having two accounts tells others you are not really interested in letting them get to know you as a person on one account. Information moves socially based on trust. Trust is developed by getting to know each other as people. Relationships develop socially, person to person, not company to person. It’s why personal Twitter accounts work better than corporate or law firm Twitter accounts.