Start by following and listening
If Twitter is new to you, it is much easier to listen than to open your mouth. Look for people you know and trust who are using Twitter. Follow them. This may include lawyers from coast to coast, reporters, authors, and leaders in your local community. Do a Google search on best people to follow on “X” subject. Look at who Twitter suggests you may want to follow.
Start to get seen by favoriting a tweet, replying to a tweet with a comment, or retweeting items you believe your followers would find of value.
Following everything everyone you follow tweets can be like watching all 500 channels on DirecTV all at once. By creating lists of people sharing relevant people and people who you would love to get to know, you can manage what can feel like noise.
Share items on Twitter, with attribution
Feedly and Flipboard allow you to share items on Twitter directly. Attribute the item you are sharing to its author by including the author’s Twitter handle. The author will see your Tweet leading to possible engagement. Engage those people you’d like to get to know who are following you, favoriting your tweets and retweeting items you’ve shared. You can do this via Twitter, LinkedIn, or even and email.
Use one account
Social media works when you are willing to be social – personally. Information moves socially based on trust. Trust developed by getting to know each other as people. Relationships develop socially, person to person, not company to person. It’s why personal Twitter accounts work better than corporate or law firm Twitter accounts.