I value traffic from social media more than that coming from Google. Those coming to my blog from social media are doing so because my content was shared by someone they trust.

With that in mind, here are a few dos and don’ts:


  • Ask questions
  • Share other blog posts and news stories, ones that aren’t your own
  • Use it to learn and meet others

Instead of telling your Twitter audience that you’ve published a new post, ask them their opinion on the core topic you covered in a blog post. Asking a question engages your Twitter followers and solicits their experience.

Listening is more important than producing content when it comes to networking online.


  • Talk about yourself
  • Look at social media primarily as a place to promote your blog
  • Only use automated sharing

The key for lawyers though is using social media the right way. Otherwise, you’re just going to alienate people on social media. 

Start by following and listening

If Twitter is new to you, it is much easier to listen than to open your mouth. Look for people you know and trust who are using Twitter. Follow them. This may include lawyers from coast to coast, reporters, authors, and leaders in your local community. Do a Google search on the best people to follow on “X” subject. Look at who Twitter suggests you may want to follow.

Start to get seen by favoriting a tweet, replying to a tweet with a comment, or retweeting items you believe your followers would find of value.

Create lists

Following everything everyone you follow tweets can be like watching all 500 channels on DirecTV all at once. By creating lists of people sharing relevant people and people who you would love to get to know, you can manage what can feel like noise.

Share items on Twitter, with attribution

Feedly and Flipboard allow you to share items on Twitter directly. Attribute the item you are sharing to its author by including the author’s Twitter handle. The author will see your Tweet leading to possible engagement. Engage those people you’d like to get to know who is following you, favoriting your tweets and retweeting items you’ve shared. You can do this via Twitter, LinkedIn, or even email.

Use one account

Social media works when you are willing to be social – personally. Information moves socially based on trust. Trust is developed by getting to know each other as people. Relationships develop socially, person to person, not company to person. It’s why personal Twitter accounts work better than corporate or law firm Twitter accounts.

Photo of Kevin O'Keefe Kevin O'Keefe

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved…

I am a trial lawyer, turned legal tech entrepreneur, now leading the largest community of legal publishers in the world at LexBlog, Inc.

I am a lawyer of 39 years. Wanting to be a lawyer since I was a kid, I have loved almost every minute of it.

I practiced as a trial lawyer in rural Wisconsin for 17 years, representing plaintiffs, whether they were injury victims and their family members or small businesses.

In the mid-nineties, I discovered the Internet in the form of AOL. I began helping people by answering questions on AOL message boards and leading AOL’s legal community.

I later started my own listservs and message boards to help people on personal injury, medical malpractice, workers compensation and plaintiff’s employment law matters. Though we were green to technology and the Internet, USA Today said if my firm “didn’t stop what we were doing, we would give lawyers a good name.”

In 1999, I closed my law firm and we moved, as a family of seven, to Seattle to start my first company. Prairielaw.com was a virtual law community of people helping people, a sort of AOL on the law, featuring message boards, articles, chats, listervs and ask-a-lawyer.

Prairielaw.com was sold to LexisNexis, where it was incorporated into Martindale-Hubbell’s lawyers.com.

After a stint as VP of Business Development at LexisNexis, I founded LexBlog out of my garage in 2004 (no affiliation with LexisNexis).

Knowing lawyers get their best work from relationships and a strong word of mouth reputation, and not promoting themselves, I saw blogging as a perfect way for lawyers to build relationships and a reputation.

When I could not find someone to help me with my own blog, I started a company to provide what I needed. Strategy, professional design, platform, coaching, SEO, marketing and free ongoing support.

As a result of the outstanding work of my team of twenty and my blogging, the LexBlog community has grown to a community of over 30,000 legal professionals, world-wide.

Publishing my blog, Real Lawyers, now in its 18th year, I share information, news, and commentary to help legal professionals looking to network online, whether it be via blogging or other social media.

Blogging also enables me to think through my ideas – out loud and in an engaging fashion.

In addition to my blog, I liberally share others’ insight on Twitter. Feel free to engage me there as well on LinkedIn and Facebook.