In a noisy, competitive and topsy-turvy marketplace, what is the key to capturing the imagination of your most coveted prospects?

We know it isn’t the case, but particularly in professional services, it is easy to market as though we believe it is our credentials…Or brand…Or budget…Or eloquence that will differentiate us from every other advisor hoping to land the gig.

Meanwhile, the market repeatedly suggests that we get over ourselves, revealing what drives the decision to engage one professional over another. Follow the advice in this video short from the BizDev Notebook, and grab the attention of the market you pursue.

(And if you’re searching for a way to gain traction in a market none of us saw coming, request info on the all new BizDev Notebook — eric@ericfletcherconsulting.com.)

Eric Fletcher

With more than thirty years of experience, spanning broadcasting, advertising, marketing and professional services business development, Eric Fletcher is a seasoned connector — of ideas, people and strategic growth-oriented solutions. For the past fifteen years he has managed and directed teams focused on…

With more than thirty years of experience, spanning broadcasting, advertising, marketing and professional services business development, Eric Fletcher is a seasoned connector — of ideas, people and strategic growth-oriented solutions. For the past fifteen years he has managed and directed teams focused on targeted business development and client service in the legal industry. Today he consults with professional service providers to create strategies for growth that align with mission and vision. He resides in the Austin, Texas area.