Most professional services marketing is done a few minutes at a time. We make a call, we write an email, we jot down notes for our next article.
Sure, we also spend hours writing articles, delivering presentations, and meeting prospective clients and referral sources, but in the aggregate, most of our marketing is done in small snippets of time.
Which means we could do a lot more of it.
Between appointments, meetings, court appearances, drafting documents and everything else we do, we have access to snippets of time we could use for marketing.
What could you accomplish by adding several 5-minute marketing activities to your day?
The key to doing that is to keep a running list of things you could do between appointments, in the car, or while you’re drinking your third cup of coffee.
Things that don’t require you to schedule time on your calendar or do a lot of heavy lifting. Things you can do in the moment.
You grab your list and call a former client and say hello. You open your notes app and choose a idea for your next blog post. You watch a video on a skill you want to improve or a subject you could write about in your newsletter.
You can build your practice 5-minutes at a time.
If you don’t know where to start, visit my blog. You’ll find lots of marketing ideas, many of which can be done in 5-minute increments.
And hey, since it only took you only a minute or two to read this, you’ve got time to do something else before your next appointment.
Marketing is simple when you know The Formula