LinkedIn is the most important and powerful social media platform for lawyers. More than 700 million professionals worldwide are now on LinkedIn. The platform has experienced a surge in user traffic since the onset of the COVID-19 pandemic. It’s a great place to see what others are doing and be seen yourself. And the valuable relationships that can be formed on LinkedIn have the potential to lead to new business opportunities.
Despite these benefits, many lawyers are all but invisible on the platform. They may have a profile set up, but no real presence. They don’t engage with other people’s content, or share any of their own.
This is a big mistake. But we’re here to help. If you’re already sharing thought-leadership content on LinkedIn, or aiming to get started, this infographic highlights best practices that will significantly increase interest in and engagement with your insights.
To become a thought leader, you must get your content in front of the right audience. And there’s no better place to do that than on LinkedIn. Incorporate these eight tips into your LinkedIn routine and you’ll be on your way to more views, likes, comments, shares, and, most importantly, valuable relationships that lead to new business.
Want to dive deeper?
Download How to Make an Impact on LinkedIn—a comprehensive guide on leveraging LinkedIn for new business. We also provide LinkedIn coaching services for lawyers and other professionals, as well as group LinkedIn training for law firms and other professional services firms. Contact Jay Harrington or Tom Nixon to learn more.
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Jay Harrington is president of our agency, a published author, and nationally-recognized expert in thought-leadership marketing.
From strategic planning to writing, podcasting, video marketing, and design, Jay and his team help lawyers and law firms turn expertise into thought leadership, and thought leadership into new business. Get in touch to learn more about the consulting and coaching services we provide.
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