LinkedIn Essentials
I am excited to announce that after many years of teaching and training and writing about LinkedIn, Dennis Kennedy (my co-author on Make LinkedIn Work for You, A Practical Handbook for Lawyers and other Legal Professionals) and I have officially launched our online course – LinkedIn Essentials.

This course will take you step-by-step through the three main building blocks of LinkedIn – Profiles, Connections, and Participation – and show you easy ways for you to improve your LinkedIn presence and maximize your use of the platform.

But perhaps the most useful part of the course is that we teach you how to think strategically about how you use LinkedIn to get the most value out of the platform and out of your LinkedIn network as possible.

The course includes not only hours of video, broken down into 9 important lessons, but also provides you with “homework” in the form of worksheets to complete at the end of each lesson to reinforce what you’ve learned and to help you customize your LinkedIn strategy for you. The course also includes a complete LinkedIn action plan for you to use to plan the next three months of LinkedIn activity.

Complete the course at your own pace, and hop over to LinkedIn after each lesson to implement what you’ve learned right away.

Is 2021 the year you want to finally make good use of LinkedIn – now that you know virtual networking isn’t going anywhere anytime soon? If so, this course will be well worth the investment.

Check out LinkedIn Essentials here.