Getting interviews is easy. Tell people you’d like to interview them for a book, an article or blog post, or as a guest on your podcast or channel. Most people will say yes.
Most people are flattered to be asked and excited to get exposure for their work or their cause.
What’s in it for you?
- More content for your blog or newsletter or channel. Or a book–I turned an interview with successful appellate lawyer, Steven Emmert into a book, How to Build a Successful Appellate Practice
- More traffic to your blog or web site or book sales page from followers of the interviewee or people searching for them
- You get to connect with influential people you might otherwise never meet, which could lead to other marketing opportunities or referrals
- You get to learn something you can use in your practice or personal life
- They may ask to interview you for their blog, podcast or book
You can interview one expert or several (and aggregate them for your article or book).
You can record and transcribe the interview, as I did for my book, or email questions they can answer at their leisure.
Interviews are easy. Here are 3 tips for making them even easier (and better):
- Before the interview, ask them to send you their profile or “introduction” and what they want to promote (their book, their website, their offer, etc., and links thereto).
- Ask them to send you five or ten questions they’d like you to ask them. Add these to your own. Your readers or listeners will get better information and you’ll get a better (and easier) interview.
- Ask open ended questions. Get them to open up, share examples and stories, and reveal something interesting about themselves.
Interviewing fellow professionals and other experts is an easy and effective way to market your practice. I should write a book about it. Wait, I already did: The Easy Way to Write a Book