It’s been a minute since I was a new lawyer but I remember that time like it was yesterday.
I rented an office, bought some furniture, printed some stationery and cards, and I was ready. Unfortunately, I had no clients and know idea how to get any.
The struggle was real.
If I was starting out today, I would start marketing before I opened my doors.
I’d set up social media profiles, and find online groups where I could “network”.
I’d set up a simple website or landing page with basic information about me and my background, and feature an email list. I’d offer a report or checklist or other lead magnet as an incentive to sign up, and ask everyone I knew to share the link to my report with people they know.
I contact other lawyers who do what I planned to do, introduce myself, tell them when I would be open, and ask if I could call on them if I had a question, or I had a case that was too big for me to handle.
I’d choose a niche market and study it. I’d identify businesses and professionals who serve that niche market, learn what they do, identify what they want, and look for ways I could help them.
I would build momentum before I opened my doors so that when I opened my doors, I could hit the ground running. If you’re planning to launch a new practice, that’s my advice to you.
On the other hand, don’t do what a lot of new lawyers do–spend a year or more “preparing” to open.
At some point, probably sooner than you might like, you’ve got to go for it.
Open your doors before your ready.
Because there’s nothing better than the need to buy groceries for getting your rear in gear and bringing in some paying clients.
Marketing a law practice is easier when you know this