When planning a new blog or evaluating your current blog, measurable goals help you determine if your site is successful. The LexBlog philosophy of blogging skews away from content marketing and toward connection and reputation building. Who you connect with, be it a colleague or client, should be your desired outcome.

Your goals should be specific, measurable, realistic, and time-based.

  • Specific: Avoid fuzzy, unclear words like “Improve my online performance.”
  • Measurable: Numbers and data give you a clear metric for your goals.
  • Realistic: While your goals should motivate you, an unattainable goal can weigh you down when you don’t reach it.
  • Time-based: Give yourself a deadline. Again, this goal should motivate you, not weigh you down.

Your blogging goals should focus on creating meaningful, quality connections.

  • Publish a post per week for a quarter.
  • Add a comment to someone else’s blog posts twice a month.
  • Speak to two influencers at an upcoming conference.

You should revisit your goals once a quarter or once a year. You should adjust your goals based on your progress. If you are having trouble meeting your goals, don’t be afraid to change them to something you can achieve.

Photo of Michelle Newblom Michelle Newblom

Michelle works on LexBlog’s Publishing team and assists in managing and creating the company’s editorial and social content, as well as working with clients to ensure the overall success of their blogs. She has experience working in all different realms of publishing—including newspapers,

Michelle works on LexBlog’s Publishing team and assists in managing and creating the company’s editorial and social content, as well as working with clients to ensure the overall success of their blogs. She has experience working in all different realms of publishing—including newspapers, magazines and research journals. Michelle has published a poetry book and been featured in an anthology.