If you’re struggling to find topics to write about in your newsletter or blog, or to post on social media, the place to look for ideas is right under your nose.
Start with the obvious. The things you do every day.
These also tend to be the easiest ideas to write about–the kinds of things you could write in your sleep, or in the shower as one subscriber recently told me she does.
Here you go:
1. Check your email. What questions are your clients, prospects, and subscribers asking you? Answering their questions is about as simple as it gets.
2. Check your files. No doubt you have or have had an interesting case or client at some time. It may be nothing special to you, but it’s the kind of thing your readers would love to hear.
3. Put on your law professor’s hat. Explain the law or procedure or legal terms in your practice area. What does it mean, how does it work, what are the steps?
4. Check your calendar. Describe a typical day in the life of a lawyer: meetings, calls, letters, research, drafting, negotiations, settlements, discovery, arbitration, or whatever else you do.
5. Go through your reading pile. Share your thoughts about an article, book, or blog you read, or a podcast or video you heard or saw. Summarize it, give your opinion, or use the ideas presented to write your own article or post.
Writing is easy when you write about your world. The things you do or consume daily may be mundane to you but your readers will find them fascinating.
How to build your practice with a simple email newsletter