We love seeing people use blogging to do good in the world. On the latest episode of This Week in Legal Blogging, we’re joined by William Silverman—someone doing just that. Bill is a partner at Proskauer Rose who helps lead the huge firm’s pro bono efforts and serves as co-editor in chief of Proskauer For Good, the firm’s corporate social responsibility and pro bono blog. He joined Bob Ambrogi to talk about the tough process and rewarding results of working and blogging for public service.
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After giving some background on his career, Bill details what his work and practice entail. He discusses the different types of cases he takes, including those in immigration and family court matters, and shares some recent examples of important cases. He discusses the impact of his practice on not only the clients but the lawyers and the emotional toll that pro bono work can take.
Bill then introduces us to his blog, explaining the broad range of issues they cover and why he feels that scope is important to the blog’s mission. He also elaborates upon the their readership, workflow, and relationship to the rest of the firm. He wraps up by explaining why he feels that the blog is an important and fulfilling part of his practice’s work.
- 1:28 – What Bill’s job in pro bono work entails and how he got here
- 3:15 – The priority, scope, and interests of his work in such a high-demand area (and how they have changed with COVID)
- 6:35 – The process of assigning and managing pro bono work to attorneys
- 8:07 – Example situations of particularly rewarding pro bono work that Bill has worked on recently
- 9:42 – What the blog is about and why it started, including why it seemed like a better option than press releases
- 11:01 – The challenge of blogging in a pro bono practice including busy lawyers and emotional difficulties
- 13:57 – The blog’s role in aligning the pro bono practice with the rest of the firm and positioning its lawyers as thought lawyers
- 16:00 – Who’s reading the blog, how readership is tracked and managed, and the relationship with audience members who reach out
- 18:56 – The blog’s mission as discussing both corporate social responsibility and pro bono and keeping the definition of public service broad
- 20:39 – The workflow around the blog: staying on schedule, coming up with post ideas, and guiding how blog posts are structured
- 23:42 – Bill’s past experience on writing in a niche
- 24:45 – Why he feels the blog has been a huge asset to his practice