Big news in the world of social media! Twitter has updated its single image size settings so that any photograph with a 2:1 or 3:4 size ratio can now be viewed without truncation; in other words, you don’t have to click on the picture to see the whole thing. People are already taking advantage of the change by posting everything from stunning natural scenery to city skylines, as seen here.
Why did it happen?
If you’ve ever stumbled across an “open for a surprise” post on your timeline, you know this is a pretty big deal.
In the past, the way Twitter would cut off images created an unsatisfactory viewer experience. It also made viewing single images a more tedious process by compelling interested users to click on the image to view it in its entirety.
The change came as a result of the app’s users’ feedback, and so far the reaction has been overwhelmingly positive.
Benefits for everyone
The biggest immediate benefit of the change is increased engagement with pictures on Twitter. Users can appreciate an entire photograph simply by scrolling through their timeline and viewing it, instead of clicking on the photo. This will naturally lead more users to actually view and interact with the images, instead of scrolling by a Tweet with a chopped-up image they don’t feel like clicking.
This increased visibility is great news for businesses who may be posting informative flyers and graphics.
Furthermore, it creates a better aesthetic on your followers’ timelines and your profile. It was previously hard to control where images would get cut off, and the new change eliminates that sort of visual awkwardness.
Finally, the change increases overall content consumption on the site because now, it takes less time to interact with each Tweet containing an image, making scrolling more efficient.
What you need to know
Taking advantage of this new update to appeal to potential clients and other consumers will be key to business and firm social media strategies in the coming months.
Here are some of the ways lawyers can optimize these new image sizes. Check out the examples of how other companies are already making it happen:
- Employee Highlights: If you’re shining the spotlight on a new attorney or other member of your firm, their headshot or quote graphic just became a much more viewable experience.
This week's employee highlight is one of our new accounting assistants, Katie Chandler!!
Her positive attitude and drive are a bright light in our workplace that we are very grateful for! pic.twitter.com/uvZVE8DMOt
— Creative Solar USA (@creativesolar) May 6, 2021
- Infographics: Informative content or step-by-step instructions written out are a helpful tool for clients looking to get connected with your firm beyond social media.
— Best Infographics (@InfographicBest) July 3, 2015
- News highlights: Looking for a way to update clients on new developments in your practice without slinging loads of paragraphs at them? An easy-to-read graphic with the main point called out may be the way to go.
Big news from the CDC: If you’re fully vaccinated, you do not need to wear a mask – indoors or outdoors, in most settings.
We’ve gotten this far. Whether you choose to get vaccinated or wear a mask, please protect yourself until we get to the finish line. pic.twitter.com/XI4yPmhWaD
— The White House (@WhiteHouse) May 13, 2021
- Quote graphics: Already popular to promote content, you can now make these tall to be more eye-catching—and occupy more real estate on social feeds. Use these to call out the thesis or most pointed statement in your blog post and lure people in.
— First Take (@FirstTake) May 11, 2021
Moving forward, when you are uploading a graphic or image, it should ideally fit within the 2:1 or 3:4 ratio so that you can reap the benefits of the change. A helpful tool that I recommend for resizing your images is Pixlr. If you’re looking for an easy tool to help you craft the content listed above, we recommend Affinity Photo.
Also, keep in mind this format change applies to other forms of media. You can now use taller GIFs or videos on Twitter and, similarly, not have them cropped.