Congratulations, graduates!

Finishing law school is no small accomplishment. I know I don’t need to tell you that as you’ve lived it daily.

Your Incredible Opportunity

You are about to enter an amazing part of your lives where you get to put all of your knowledge, drive, personality, and dreams together to help others while making a living doing it. That is a huge gift and an incredible opportunity!

There are many who can speak to the nuances of becoming a lawyer, meaning the day-in and day-out. I have two pieces of advice for you to help set you up for success.

Two Pieces of Advice for You

My recommendations for you are:

1) Think like an owner/partner, &

2) Become a very smart and productive networker

Think Like An Owner/Partner

First, think like an owner/partner. Even if you are years away from having those titles, is important because these are the people you are going to be hired by, will report to, and whose lives depend on your work.

Be cautious about expecting firms and employers to mold schedules and accommodations to you and your style. Employers are still adapting to the changes thrust upon them during COVID.

In many cases, it has stressed their cultural and financial situations. Most are doing the best they can, changing to adapt to a “new” work style that incorporates more of a digital presence while trying to figure out how to stay profitable while serving clients and colleagues.

Owners and other leaders have to speak to their internal and external clients, investors, and shareholders, so they have to create an environment that speaks to all parties they are responsible to and for.

Think about putting that puzzle together, not just once a year or quarter, but every day. This is nothing short of a Herculean effort.

Smart and productive networker

Second, become a very smart and productive networker. I want you to network as if your livelihood depends on it because it does!

Even if you haven’t been comfortable so far getting to know people you identify as important to your career, you need to move past that trepidation to find a way to get to know them and to find ways to become known to them.

Being strategic about networking will have a major impact on your career and your practice because you will rely on others for referrals, promotions, positive reviews, mentions of and links to you in articles and blog posts, for your education, and much more.

Trust and Connection Are Required

This never stops. Putting yourself in the shoes of those you will be serving your entire career and life is a skill that will serve you well. Some call it empathy.

Also, networking is now an official part of your job search, your job, and your career. You will have a difficult time earning the trust of employers and clients if they don’t know anything about you, or if they don’t feel any connection to you.

It’s time to connect.

You can do this!

Congratulations and the best of everything to you!

Nancy Myrland Legal Marketing Consultant

Nancy Myrland is a Marketing and Business Development Advisor, specializing in Content, Social & Digital Media. She helps lawyers and legal marketers grow by integrating all marketing disciplines in order to establish relationships and grow their practices. Also known as the LinkedIn Coach For Lawyers, she is a frequent LinkedIn trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers learn and implement content, social and digital media strategies that cut through the clutter and are more relevant to their current and potential clients. Nancy also works with many firms and lawyers on Zoom and virtual presentation training and coaching to be the best they can be when presenting online.

As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasting, video marketing, voice marketing, livestreaming, and Zoom and virtual presentation strategy and training. She also helps lead select law firms through their online social media strategy when dealing with high-stakes, visible cases.

If you would like to reserve time to begin talking strategy or think through an issue you are having, you can do that here. If you would like to be notified when LinkedIn Course For Lawyers is accepting new students again, you can do that here.

The post Two Pieces of Advice For Law School Graduates appeared first on The Myrland Marketing Minute Blog by @NancyMyrland.