Join us for this week’s rainmaking recommendation from trainer and coach, Jaimie Field.

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One of the most requested pieces of information for which I am asked is a list of different marketing and business development tactics you could use to

  1. Market your services, and
  2. Create relationships.

So, without further ado, and a promise to go dive deeper into each tactic for future rainmaking recommendations, here is a list of 22 strategies you can use to become a better Rainmaker.  These are in no particular order –with the exception that numbers 1 and 2  which should be done first so that you can use the rest of the methods in a more efficient and effective way:

  1. Goal Setting
  2. Develop Ideal Client Profile
  3. Networking
  4. Speaking
  5. Print Publications
  6. Social Media
  7. Webinars
  8. Continuing Education Seminars  – Not just CLE but for other certifications
  9. Email campaign
  10. Snail Mail
  11. Birthday/Holiday/Congratulatory Cards
  12. Conferences and Conventions (both as attendee and presenter)
  13. Blogs
  14. Videos
  15. Association & Trade Shows
  16. Virtual Meetings
  17. Telephone Calls
  18. Write a Book
  19. Educational Videos
  20. Guest blogging
  21. Podcasts (either as guest or host)
  22. Sponsorships

There are so many more methods to become a Rainmaker, but the most important is to find one that works for you and keep doing it – over and over and over again.

Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.