A “slash lawyer” who practices both labor and employment law as well as commercial litigation and products liability over at Bradley Arant Boult Cummings, Will Manuel co-edits the firm’s Labor & Employment Insights blog and has been doing so since 2014—and maybe you recognize him from the creatively titled blog post, “Seventh Circuit Scrubs Attempted Snub of Arbitration of Grubhub Paystub Hubbub.” He joins Bob Ambrogi on This Week in Legal Blogging to discuss how the pandemic affected his practice, the blog’s transformation over the years and how the team manages the multi-authored publication.

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Episode Recap

Will was one of the editors behind the initial launch of Bradley’s first blog six years ago. Now, it’s doing better than ever, a success he attributes to the publication’s consistent posting schedule, informal yet informative manner and a number of other factors. He touches on key lessons he’s learned over the years in regards to blogging and explains what the demographic for the firm’s blog looks like.

Episode Outline

  • 1:16 – How the legal industry has adapted to a virtual world
  • 4:47 – Will’s law practice as apart of two different practice groups
  • 6:07 – COVID’s impact on Will’s practice area and the firm’s blog
  • 8:38 – The launch and start of Labor & Employment Insights back in 2014
  • 11:19 – Blogging’s benefits for younger attorneys externally and internally as well
  • 11:56 – How the blog started to gain traction and bring in business
  • 14:01 – Who’s reading their blog and the metrics behind different types of posts
  • 16:19 – Blogging about things that catch people’s eye and writing in an informal yet informative manner
  • 19:00 – The blog’s primary audience
  • 20:49 – Creating a schedule for the multi-authored blog
  • 23:30 – Topics that the blog will not cover or steers away from
  • 24:58 – Advice for new bloggers and the importance of commitment early on
Photo of Michelle Newblom Michelle Newblom

Michelle works on LexBlog’s Publishing team and assists in managing and creating the company’s editorial and social content, as well as working with clients to ensure the overall success of their blogs. She has experience working in all different realms of publishing—including newspapers,

Michelle works on LexBlog’s Publishing team and assists in managing and creating the company’s editorial and social content, as well as working with clients to ensure the overall success of their blogs. She has experience working in all different realms of publishing—including newspapers, magazines and research journals. Michelle has published a poetry book and been featured in an anthology.