And the cookie continues to crumble.
NOYB has filed 422 complaints with ten EU data protection authorities. The move came after it sent written warnings and draft complaints to more than 500 companies on May 31, 2021.
About 42% of all violations were remedied within 30 days. However, 82% of all companies have not fully stopped violating the GDPR (meaning, some fixed some of the violations and some didn’t fix them at all.)
NOYB focused on 8 key areas where the cookie banners were lacking. (See a graphic here)
The biggest issues was making revocation of consent as easy as giving consent. Only 18% had added a “reject” button or similar option to their website.