The UK’s Information Commissioner’s Office (ICO) is taking on cookie banners.
The office will call on fellow G7 data protection and privacy authorities to work together to overhaul cookie consent pop-ups in favor of software and device privacy settings.
“Joined by the Organisation for Economic Co-operation and Development (OECD) and the World Economic Forum (WEF), each G7 authority will present a specific technology or innovation issue they believe closer cooperation is needed,” reads an ICO news release.
“The ICO will present its vision for the future, where web browsers, software applications and device settings allow people to set lasting privacy preferences of their choosing, rather than having to do that through pop-ups every time they visit a website.”
“While this approach is already technologically possible and compliant with data protection law, the ICO believes the G7 authorities could have a major impact in encouraging technology firms and standards organisations to further develop and roll out privacy-oriented solutions to this issue.”