Through a mix of blogging, podcasting, social media and more, Jodi Daniels has propelled her boutique data privacy consultancy to new heights. As the Founder and CEO of Red Clover Advisors, Daniels has employed a unique and highly effective content marketing strategy that allows her to share her deep knowledge of data privacy with prospective clients, earn their trust and build real and meaningful relationships with them. She joins Bob Ambrogi on This Week in Legal Blogging and shares her entrepreneurial story and the advice she has for others.

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Episode Outline

  • 01:46 – Daniels and her husband started their podcast together during the pandemic
  • 03:03 – What Red Clover Advisors does and who they seek to help
  • 07:27 – Her career path and why she started Red Clover Advisors
  • 09:09 – What is has been like being a business owner and entrepreneur
  • 13:02 – Her content marketing approach and where blogging fits in
  • 15:50 – How using a variety of platforms helps you reach more people
  • 18:02 – The way she targets her content to different audiences
  • 19:16 – Daniels started blogging by writing guest posts on someone else’s platform
  • 21:00 – How she developed her writing tone and infuses her own personality into her writing
  • 22:15 – Where she gets ideas for new post topics
  • 23:19 – How the pandemic and work from home have impacted her business
  • 25:07 – The specific benefits of starting a podcast
  • 30:41 – You have to pick a cadence with blogging and stick to it
Photo of Alec Downing Alec Downing

Alec is an intern on LexBlog’s publishing team where he creates content for the company’s various digital platforms. A former radio news anchor, Alec brings both a background in journalism and a passion for law. His writing has been published in The Seattle…

Alec is an intern on LexBlog’s publishing team where he creates content for the company’s various digital platforms. A former radio news anchor, Alec brings both a background in journalism and a passion for law. His writing has been published in The Seattle Times and Crosscut.