Law firms from around the world are submitting their blogs for admission into the LexBlog Network.
This morning, I had the pleasure of sitting in on a LexBlog team demonstration and discussion as to how the blogs were submitted, how the blogs were approved, how they were entered into the LexBlog Network site and how they and their firms were entered into our Hubspot database. And how the law firms were engaged, whether their blogs were approved or denied admission.
I was impressed by the process and with my team, who’s developed a slick screening system that’s being executing it in a highly effective and professional way.
As the number of blogs grows and we look to further categorize blogs by subject and tag, we’ll do more development work to scale our screening operations.
If you’ve not been following along, LexBlog accepts all credible legal blogs into the the LexBlog Network, free of charge.
All LexBlog customer blogs are entered into the Network automatically. Law firms not running their blogging on the LexBlog platform submit their blogs for approval and inclusion.
As blogs are submitted for approval, we receive the firm name, contact into, blog title and blog URL.
The first step is to review the blog to see if the blog meets the Network’s Editorial Standards.
Most blogs do not. It is easy to see those blogs submitted by marketers who have created the blogs for a law firm. The blogs provide little, if any, real information, insight or commentary. The blogs were created for SEO alone.
Other blogs, though offering credible insight and commentary, lack the necessary tech set up for blog to received by personal and news aggregators. They lack a RSS feed. Fortunately, most blogs qualifying for admission have a good RSS feed.
Other tech shortcomings prevent admission as well.
The credible blogs have their RSS feed entered into the Network platform which we test to make sure the feed is rendering properly.
A blog set up properly will then automatically establish a profile page in the Network for each the blog, the firm publishing the blog and the blog authors. Pretty slick.
We’ll get all relevant info into our Hubspot database – firm, contact info, and blog (s). The submission process does this – as well as populates the info for the profile pages on the LexBlog.com site.
Emails will then go out congratulating a law firm for admission of their blogs or apologizing that their blogs were denied admission for substantive or tech reasons.
We offer suggestions on how to correct both, with many law firms being receptive to info on how they can get their blogs up to snuff.
Note that the LexBlog Network is limited to submitted legal blogs. Submitted as a non-LexBlog customer or LexBlog customer.
The Open Legal Blog Archive, as a open library of all legal blogs, includes all credible legal blogs, worldwide, submitted or not.