Lululemon prevails in Ninth Circuit: No reverse confusion re use of ALIIGN/ALIGN for yoga pants

File this next to last month’s RISE case in the Second Circuit, under “Brands with strong housemarks defeat reverse confusion claims.”

But see the 11th Circuit Amazon FYRE case.

Text of Align Activation v LuluLemon Athletica, 21-55775 (Ninth Cir. August 9, 2022):

align lululemon ninth circuit