We’ve all been asked this, haven’t we? What are our hobbies, outside interests, things we do when we’re not working?
We often minimize these while we’re building our practice because they take time away from our demanding career.
What if you didn’t have to do that? What if you could do both?
Even better, what if you could use your outside interests to help you build your practice?
You can. And you should.
Pick something that interests you. Something you would like to do more of.
Let’s say you like horses. Riding, showing, watching them race, reading Dick Francis novels, painting them, or anything else.
How on earth could any of that help you build your practice?
A lot of other people like what you like and some of them need your services or know someone who do.
They might share your interest or they might be in a business or profession that works with, sells to, or advises people in that niche.
If you handle personal injury cases, wouldn’t it be great to represent horse lovers? You have something in common, and that commonality gives you a way to connect and possibly dominate that market.
If you handle business transactions, wouldn’t it be great to represent businesses related to the horse world? Trainers, breeders, feed companies, track owners, and so on?
And, don’t forget the professionals and influencers—the lawyers and accountants and brokers and bankers, the bloggers and authors, podcasters, and event organizers who target the horse world.
No matter what the niche, there are people in it who might hire you, refer you, or promote you. People who might interview on their podcast or book you as a speaker at their event. People who want to hear your story and introduce you to people they work with.
You speak their language. Understand them. And can (eventually) cite examples of things you’ve done and clients you’ve helped in that niche, giving you an advantage over lawyers who can’t.
Choose a niche that interests you. Get to know the people in it. And have fun while you build your practice.