As the Super Bowl® LVII approaches, have you noticed how the term “Super Bowl” is not often mentioned in commercials and other forms of advertising? Instead, they use words like “The Big Game” or something similar. That’s because the National Football League (NFL) has owned the “Super Bowl” trademark since 1969, and they are ferocious defenders of their Intellectual Property. Companies that want to use the name will need to pay them for the rights.…

The post Beware of the NFL: Super Bowl Trademark Guide appeared first on Legal Business Global.