Why are legal bloggers uniquely equipped to serve as speakers, book authors, and journalists for stories?
If you’re a legal blogger, please share with me how blogging has opened doors to speaking, writing magazine articles or even writing a book.
I am speaking in New Orleans later this week to the Association for Continuing Legal Education (ACLEA) and I’d like to have some stories in hand.
I was asked to speak because of ACLEA’s interest in the Open Legal Blog Archive – the world’s largest library of law blog posts, blog authors and blogs – and backed by LexBlog.
ACLEA saw the Archive’s poentional to help ACLEA members find niche focused legal bloggers as speakers for their conferences, authors for their books and writers for their magazine sites.
Rightfully so. Legal bloggers often have niche expertise that other lawyers lack.
Beyond niche expertise, legal bloggers are attractive speakers and authors for a number of reasons.
- They offer a real time perspective on the news of the day and the basics of legal practice.
- Aside from their day jobs, legal bloggers are out there digging up information and providing it to the marketplace.
- Legal bloggers, who can offer a professional presentation, interesting ideas and a steady and dependable archive also have an immense value to add to the legal industry.
As book authors, in particular, legal bloggers make for good authors because they have access to a vast amount of information and can draw from a wide range of research, both from their own work and from other sources. Being able to articulate complex legal issues in an engaging and understandable manner makes legal bloggers a good fit for a book author.
Similarly, as legal magazine journalists, legal bloggers have an understanding of the law and an ability to understand legal issues in a deep and meaningful way, making them ideal for crafting legal stories that are compelling and engaging to a wide range of readers.
For these reasons and more, legal bloggers are increasingly being sought out by CLE organizations for continued growth and revenue. CLE organizations are consistently looking to develop new and deeper relationships with niche publishers and presenters.
In the case of the Archive, CLE organizations are leveraging the Archive – by state, by locale, and by niche – to develop profitable publications, curate their own blogs, build niche bodies of law, and foster relationships with niche experts for speaking, writing and as customers.
Tell me if being a legal blogger has led to speaking and writing opportunities. I’d love to have some stories to share with the audience in New Orleans.